My life belongs to the people. I will fight until justice uplifts the oppressed, liberty frees the silenced, equality empowers the forgotten, and fraternity unites us all. Together, we will confront injustice and build a future of unity and hope.
Founder of Voice of Commons
Political Strategist
Philanthropist
Sports Administrator
About
Aadhav Arjuna
Aadhav Arjuna born in Tamil Nadu, India, is a political strategist, and philanthropist known for his advocacy for equality and his achievements as a sports administrator. He served as the former Founder and Managing Director of Arise Capital and holds pivotal roles as the President of the Basketball Federation of India and the Tamil Nadu Basketball Association. Additionally, he serves as the General Secretary for the Tamil Nadu Olympic Association. Beyond sports, Arjuna is the Founder of Voice of Commons, a platform empowering students and young professionals to engage meaningfully in political affairs. While he briefly served as Deputy General Secretary for Viduthalai Chiruthaigal Katchi (VCK), he later stepped down from this position. He Staunchly believes sports and education can bring a revolution in society.
Arjuna was born in the month of April in Trichy, India, into a poor family. Arjuna’s family background is in agriculture-His father worked as a farmer, and his mother, who was educated, became a homemaker after marriage. Unfortunately, Arjuna lost his mother at a young age due to drought and family crisis and was subsequently raised by his uncle and grandmother. He completed his schooling at YWCA and senior secondary at Ramakrishna Mission School in Trichy, where he discovered his passion for basketball in the 10th grade. After completing his secondary education, he moved to Chennai and enrolled in Madras Christian College, pursuing Political Science with the support of a merit scholarship.
Aadhav Arjuna’s distinguished career in basketball embodies perseverance, dedication, and a deep commitment to the sport. His journey commenced during his 10th-grade when he discovered basketball, recognizing his physical advantage in height. With determination, he honed his skills at the BHL ground in Trichy, laying the foundation for a remarkable path in the sport.
Despite financial constraints, Arjuna pursued higher education through a sports quota, residing at the Sports Development Authority of Tamil Nadu (SDAT) hostel of excellence in Chennai. He dedicated countless hours to practice at the Jawaharlal Nehru Stadium, overcoming challenges along the way. He served as the captain of his Hostel Basketball Team.
Arjuna’s tenure as a national player spanned until 2016, during which he showcased exceptional talent and commitment on the court. In 2017, he transitioned to sports administration, recognizing the need for systemic improvements.
President of Basketball Federation Of India
Founder of Voice of Commons
Aadhav Arjuna’s political journey was inspired by the works of visionaries like Dr. B.R. Ambedkar, Martin Luther King Jr., C.N. Annadurai, Abraham Lincoln, Mahatma Gandhi, and Subhash Chandra Bose. Aadhav deeply connected with Periyar’s revolutionary vision of egalitarianism and Ambedkar’s intellectual battle for justice. He saw Periyar’s ideas taking practical shape under C.N. Annadurai’s governance in Tamil Nadu, while lamenting the unfulfilled potential of Ambedkar’s principles in Indian politics. This realization became his guiding light—understanding that electoral politics is the engine through which ideologies of equality can become tangible realities.
In 2015, Aadhav Arjuna began his political career by contributing to the electoral success of the Dravida Munnetra Kazhagam (DMK). By 2019, he founded One Mind India, an organization dedicated to electoral data analysis and campaign development. Recognizing the need for modernization in Tamil Nadu’s political campaigns, he invited strategist Prashant Kishore and his I-PAC team to collaborate, reshaping the state’s electoral approach. This strategy played a pivotal role in DMK’s resounding success in the 2021 Assembly Elections.
Determined to empower the marginalized and build an egalitarian society, One Mind India transformed into a people’s movement aimed at creating a fair and inclusive political framework known as Voice of Commons. At the helm of Voice of Commons, Aadhav quickly made his mark by partnering with the Viduthalai Chiruthaigal Katchi (VCK) in 2022. Through innovative strategies, VOC restructured the party’s framework, introduced a robust digital task force and organizing large-scale events such as the booth committee meeting in Chennai, attended by over 15,000 booth agents. The movement’s crowning achievement came during the “Vellum Jananayagam” Conference in Siruganur, Tiruchirappalli—Tamil Nadu’s first major INDIA alliance event. This historic gathering redefined political collaboration and became a turning point in Indian politics, organized in coordination with senior party leaders by Voice of Commons. At this event, Thol. Thirumavalavan publicly commended Aadhav Arjuna and officially welcomed him into the party. Recognizing his dedication and contributions, Aadhav Arjuna was elevated to the position of Deputy General Secretary of VCK, further solidifying his role as a key player in advancing the party’s mission for social justice and equality.
In the 2024 Parliamentary Elections, Aadhav Arjuna introduced cutting-edge digital campaigning strategies, including QR code-based outreach, which marked a first in the electoral field. These efforts propelled VCK to state-level recognition. Later, in response to the tragedy caused by illicit liquor in Kallakurichi, Aadhav Arjuna spearheaded a prohibition campaign and organized the impactful Conference Against Alcohol and Drug Abuse in Ulundurpet.
Aadhav Arjuna’s contributions have been instrumental in amplifying Thol. Thirumavalavan’s long-standing call for “Participation in governance and power-sharing,” ensuring it resonates powerfully across Tamil Nadu’s political landscape.
Aadhav Arjuna has resigned from his position within the party, citing the challenges he faced in freely expressing his opinions on public welfare issues, which often led to contention. He explained that his justified anger and perspectives on critical societal matters were frequently met with resistance, creating an environment of discord. Believing that such dynamics hindered constructive dialogue and progress, he ultimately decided to step down. Despite this, Aadhav remains unwavering in his commitment to societal advancement, focusing on youth development, transparent governance, poverty eradication, gender equality, women’s empowerment, and amplifying the voices of Dalits and minorities. Inspired by Dr. Ambedkar’s vision of questioning power to achieve justice, he is determined to actively participate in the 2026 Assembly Elections, striving to create a fair and inclusive political landscape.
Aadhav Arjuna joined the Tamilaga Vettri Kazhagam (TVK) as the General Secretary of Election Campaign Management, aligning himself with the party’s principles rooted in the ideologies of Dr. B.R. Ambedkar and Periyar. Dedicated to democracy, equality, fraternity, and social justice, he aims to dismantle monarchial governance and promote an inclusive political system. In preparation for the 2026 Assembly Elections, VOC, as a political consulting firm, has partnered with TVK to provide strategic electoral consulting and campaign management. This collaboration ensures a data-driven and modernized approach, reflecting Aadhav’s vision of a progressive and equitable society. Through these efforts, he continues to champion transformative change and uphold the values of justice and representation.
Impressions
Dr. B.R. Ambedkar, one of India’s greatest scholars and the architect of the Constitution, was not merely a leader of a specific community but a champion for all the oppressed. Recognizing the need to highlight Ambedkar's broader vision of social justice, Aadhav Arjuna dedicated himself to bringing Ambedkar’s principles to a wider audience. This vision culminated in the creation of the groundbreaking Tamil book, A Leader for All: Ambedkar.
Years of meticulous effort and unwavering dedication resulted in this monumental work, a tribute to Ambedkar's life, political achievements, and relentless advocacy for social equality. Published collaboratively by Voice of Commons and the prestigious Vikatan Group, the book represents a well-curated collection designed to present Ambedkar’s legacy as a guiding light for social justice in India.
The grand launch of this historic publication took place on December 6, 2024, Ambedkar’s death anniversary, in Chennai. The event was graced by prominent figures, including Vijay, the leader of Tamilaga Vettri Kazhagam, who released the book and delivered a stirring keynote address. Vijay emphasized Ambedkar’s relevance as a guiding ideologue for his party's principles. The ceremony was further elevated by the presence of Anand Teltumbde, a renowned scholar and a member of Ambedkar’s family, and former judge Chandru, both of whom contributed meaningful insights during the event.
Driven by Aadhav Arjuna's vision, this book has become a significant cultural and intellectual resource, successfully reaching readers across Tamil Nadu. By bringing Ambedkar’s ideals closer to the people, it carries forward his enduring legacy of social justice, equality, and the fight against oppression. With this literary milestone, Aadhav Arjuna continues his mission to reinforce the values of social justice and empower the marginalized, aligning with the teachings of his ideological guide, Dr. Ambedkar.
As a player, he witnessed mismanagement in the association and contested the election to bring about administrative changes. Elected as the General Secretary of the TamilNadu Basketball Association in 2017, Arjuna demonstrated exemplary leadership, culminating in his election as the President of TamilNadu Basketball Association in 2021, a significant milestone in his career.
As President of the Tamil Nadu Basketball Association, Arjuna instigated numerous transformative measures that bolstered basketball development within Tamil Nadu and beyond. He augmented prize money for tournament winners, prioritized optimal nutrition for players, and ensured equitable prize distribution between male and female athletes. Furthermore, Arjuna personally funded air tickets for players to alleviate travel fatigue before tournaments.
Arjuna was the first to appoint a Serbian foreign coach for a state team in India underscoring his commitment to elevating the standard of basketball coaching. He also instituted comprehensive medical insurance for players and conducted tournaments with meticulous organization and efficiency. Under his leadership and with his own funds he conducted 9 championships among which 5 were conducted in chennai. Furthermore, for the first time Tamil Nadu Men’s Team won Gold in their own State and Women’s team qualified to Finals.
Under Arjuna's guidance, India's basketball teams displayed inspiring performances. Arjuna's innovation in incentivizing coaching excellence was evident when he awarded cars to coaches of winning teams at the 73rd Senior National Basketball Championship, thereby motivating coaches to excel.
In 2021, Arjuna assumed the position of General Secretary of the Tamil Nadu Olympic Association. With the objective of enhancing the sports culture in Tamil Nadu, Arjuna is now directing the planning and execution of the Tamil Nadu Olympics, set to take place in June 2024. His journey is with the vision to make India win an Olympic medal in the game of Basketball.
In 2016, motivated by a vision to empower working women across urban and rural Tamil Nadu, he established ARISE Investments and Capital Pvt Ltd. This women centric financial aid initiative aims to enable rural women to become small entrepreneurs and achieve empowerment.
Built on principles of inclusivity and accessibility, ARISE was established to offer loans to working women without requiring collateral. These loans are extended to weavers and farmers, fostering sustainability. Under Arjuna’s leadership, the company rapidly expanded, establishing a network of 150+ branches across Tamil Nadu and employing over 1,500 people.ARISE has disbursed over 3000 crores in loans to 3.5 lakh borrowers, making a significant impact on countless lives.
His driving force for starting the venture was to ensure that no women in the country perishes due to poverty.
Arjuna stepped down from his role at ARISE in 2024 to focus on his political journey. His entrepreneurial journey and vision for ARISE have left a lasting impact on the lives of many.
Arjuna was born on April in Trichy town in Tamil Nadu, India. His mother, Kalyani, received a good education. After marriage, she supported her husband by engaging in agricultural work, while his father, Rajendran, worked as a farmer. Tragically, when Arjuna was just 5 years old, a harsh drought swept through their agricultural fields, plunging them into poverty and leading to the untimely loss of his beloved mother. This heartbreak ignited a fire within Arjuna, propelling him toward a path of entrepreneurship and aiding rural women with financial support. It also fueled his desire to study political science, driven by a desire to enact policy changes in India.
The next turning point in his life was when he lost his friend, a fellow sports player at the SDAT hostel, who couldn't secure financial support as a player. This event motivated Arjuna to pursue sports administration, ensuring that players receive the financial support they need. Arjuna's childhood was marked by visits to the library, which were the only respite from their humble surroundings. Balancing roles across politics, sports, and business, Arjuna perceives society's interconnectedness. He believes sports promote unity, business fosters prosperity, and politics shape policy-making. Arjuna advocates for sophisticated resources for athletes to excel and bring national acclaim, directing his philanthropic efforts towards sports development.
His hobbies include reading books and delving into electoral votes and policy formulation. His lifelong passion for basketball underscores his journey from childhood to the present.
Contribution to Corona Fund: In 2021, Arjuna made a significant donation of rupees 1 crore to the Corona Fund under the Chief Minister's initiative, aiding in the fight against the COVID-19 pandemic.
Relief Funds for Cyclone-Affected Areas: In times of crisis, Arjuna has stepped forward to provide relief funds to cyclone-affected areas in Thanjavur, Nagapattinam, and Thoothukudi, offering vital assistance to affected communities.
Organization of Covid Vaccination Camp: Arjuna organized a Covid Vaccination Camp benefiting 500-600 players associated with the Tamil Nadu Olympic Association, contributing to the statewide vaccination drive.
Support during Natural Disasters: During the 2015 floods, Arjuna extended support to Santhome School by providing necessary items, exemplifying his solidarity with communities during times of crisis.
Establishment of Computer Room: Arjuna demonstrated his commitment to education by establishing a computer room at Trichy Government Higher Secondary School, providing students with access to modern learning tools.
Birthday Charity Events: Arjuna's commitment to social welfare is evident through his annual birthday charity events, where he distributes shoes to underprivileged children, fostering a culture of care and compassion.
Support for Educational Expenses: Arjuna has supported numerous children with educational fees, recognizing the transformative power of education in shaping lives and empowering communities.
Donation Drives and Financial Assistance: Arjuna's philanthropic spirit extends to various endeavors, including annual book donations to the Chennai State Prison Department during the Chennai Book Fair, and financial assistance to players injured during camps, demonstrating his commitment to social welfare and community upliftment.
Significant part of his earnings have been utilized for the development of basketball sports in the country.
Timeline: Aadhav Arjuna’s
Life and Achievements
2000
Pursued Political Science at Madras Christian College, Chennai, supported by a merit scholarship. Stayed at the Sports Development Authority of Tamil Nadu (SDAT) hostel, practicing basketball extensively.
2016
Founded ARISE Investments and Capital Pvt Ltd to empower rural women financially. Retired as a national basketball player to focus on sports administration.
2017
Elected as General Secretary of the Tamil Nadu Basketball Association, addressing systemic issues within the organization.
2019
Founded "One Mind India" an organization focused on electoral data analysis and campaign development. Collaborated with Prashant Kishore and I-PAC to modernize Tamil Nadu's political campaigns.
2021
Elevated to President of Tamil Nadu Basketball Association. Became General Secretary of the Tamil Nadu Olympic Association. Played a pivotal role in the DMK's success in the Tamil Nadu Assembly Elections.
2022
Received the Ananda Vikatan-Nambikai Award for Best Sports Administrator. Honored as a Sports Icon at the Galatta Crown 2022 awards.
2023
Elected President of the Basketball Federation of India (BFI) on July 5, 2023. Implemented significant reforms, including organizing national camps with foreign coaches, enhancing player nutrition, and achieving notable results in FIBA and Asian Games tournaments.
2024
Stepped down from ARISE Investments and Capital Pvt Ltd to focus on politics. He joined the Viduthalai Chiruthaigal Katchi (VCK) of Tamil Nadu as the Deputy General Secretary of the party. Published the Tamil book A Leader for All: Ambedkar on December 6, 2024. Resigned from Viduthalai Chiruthaigal Katchi (VCK) citing differences, while reaffirming his commitment to social welfare and future political aspirations.
Awards & Recognition
Best Sports Administrator
Arjuna was honored with the prestigious Best Sports Administrator award at the Ananda Vikatan-Nambikai Awards 2022, recognizing his exemplary leadership and contributions to the sports sector.
Sports Icon
He was recognized as a Sports Icon at the Galatta Crown 2022 awards, underscoring his significant impact and influence in the realm of sports administration.
Best Organizer
Arjuna received accolades from M.K. Stalin, the Chief Minister of Tamil Nadu, for his outstanding organizational skills. He was bestowed with the “Best Organizer” award at the Chief Minister Awards in 2019, acknowledging his exceptional abilities in event management and coordination.
